In the first post of this series, Increasing Revenue: The ROI of Product & Services in the Fitness Training Market, we identified the simple truth that there are really only three ways to grow revenue:
- Increase the number of clients
- Increase prices
- Increase the number of products/services sold
As a result of that post, I had several discussions on how coaching and training clubs fill different niches and thought that, before we dive into the revenue side, we talk through what is called differentiation.