Rich Scorza

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Increasing Revenue for Your Training Business: What is Your Differentiator?

Posted by Rich Scorza on Fri, Mar 4, 2016 @ 08:03 AM

In the first post of this series, Increasing Revenue: The ROI of Product & Services in the Fitness Training Market, we identified the simple truth that there are really only three ways to grow revenue:

  1. Increase the number of clients
  2. Increase prices
  3. Increase the number of products/services sold

As a result of that post, I had several discussions on how coaching and training clubs fill different niches and thought that, before we dive into the revenue side, we talk through what is called differentiation. 

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Topics: Business of Training